To TEXT or not to TEXT, that is the question….

It’s crazy to think that there is a right time to send a text and “a” not so right time to send a text…. I found myself smack dab in the middle of this debate just last week with one of our top clients. On a day to day basis we are working with the top sales VP’s in the enterprise software industry and if you were to ask any of them they would tell you that what matters is that you are getting in touch with your contact and that they don’t care how it is accomplished. Phone, Email, Text, FaceBook, Linkedin…. Just get it done! In many cases it’s a combination of several levers. Maybe email then phone or vise versa. Maybe its email then text. So, I found myself debating weather or not I did the right thing by sending our client a text letting him know that I was going to be out of the office the rest of the day in meetings and that we needed to chat about a meeting that was happening early the next morning and was being set up last minute. I ask this question: If an email is sent or a voice mail is left should this be suffice? When is it OK to send a text? Let us know what you think?

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The future of online digital account managers

It is evident to me that many platform companies these days are looking to get more out of their employees, which brigs me to this post…. We have been seeing more and more “hybrid” positions being looked for from our clients. When I say hybrid, I am talking about a mix between account management and client services. My point here is simple, if you are in account management and also have technical chops from understanding or recognizing HTML or even creating pixels then keep at it. You are about to be “gold” in the industry. If you are a candidate who has these technical chops and aspires to be in front of the client then make the change to an account management position and keep up on the technical talk and market that fact that you know this. As for clients looking for people like this get ready to pay a larger base salary than what would be expect for an account manager because these candidates fetch much more as a “turn-key” account manager. If you already have someone like this on your staff then hold on to them and keep them happy!